ING
CLIENT
ROLE
Sponsor Manager Culture and Nature
YEAR
2016
BACKGROUND
Autumn holiday. The moment to go out with the kids. Together with OERRR we made it even more fun! Everyone is a real forester!
CHALLENGE
As the main sponsor of OERRR, the children's program of Natuur Monumenten, ING wants to bring nature closer to an even bigger group of children. That's why we organized the ING Wilde Buitendagen XXL in the autumn holiday 2016. Lovely outdoor games full of adventure.
EXECUTION
A super cool, free event in the Kaapse Bossen in Doorn, for all children from 4 to 12 years old. Here they could become a real OERRR Forester! With a bushman's passport, they walked along all sorts of adventurous, educational and creative paths: looking for real traces in the woods, making fire without matches, building huts, and more ... In addition, there were several regional Wilde Buitendagen.
Together with the foresters of Nature Monuments, they also made the largest natural exhibition of the Netherlands.
Together with the foresters of Nature Monuments, they also made the largest natural exhibition of the Netherlands.