EuroJam is a unique sporting event and is designed to attract sports fans and families from across Europe. EuroJam provided an amazing opportunity to see sports being played between seasoned professionals, national players and elite college student athletes. Families and fans received plenty of entertainment including cheerleaders, marching bands, street/hip-hop dancers, sports clinics and an incredible fan experience area.

For this first edition of the Elite Basketball Tournament, I developed the communications and sponsor strategy in collaboration with partners and sponsors such as Dutch Basketbal Federation, Hardrock Cafe, ESPN America, KIKA and Esther Vergeer Foundation.