For Pon, and their 11.000 employees worldwide, the number-one priority was to develop long-term relationships with clients, manufacturers and society. That is why Pon had the ambition to create a community involvement program, which had its first run in North America.

We developed a program "time2help" through which Pon employees in the U.S. would be allowed to spend 1% of their working hours on community projects. i.e. Ronald McDonald House of Charities and Habitat for Humanity. Alternatively, employees could start a charity project of their own choice by gaining support and enthusiasm of their colleagues via an online platform. 

Altogether, the goal is to give back volunteer time to local communities.  After the successful launch of the pilot programme in North America, it is further rolled-out in Norway.

Marketing Communications Adviser
Team coaching and pitch training

Sr. Sponsor Manager 
ROI-model tailored for sponsoring
Activation program Olympic Games 2012
External publication: article Sportsponsors Top 100 Aller Tijden 
Internal publication: Sponsor booklet explaining the sponsoring strategy for the separate Pon Automotive brands and rights obtained from these properties