CLIENT
Adecco
Group
Nederland
ROLE
Brand Manager
& Teamlead Sponsoring
YEAR
2017 - 2018
BACKGROUND
The Adecco Group Nederland is committed to making the future work for everyone. Their vision is to ensure that people across the globe are inspired, motivated, trained and developed to embrace the future of work. Adecco wants them to experience environments where they are empowered to thrive, stimulated to succeed and given every chance to make their individual futures better and brighter than ever before. 

Adecco is the world's number 1 in HR solutions.
CHALLENGE
My assignment was leading the strategic development and positioning of the various Adecco Group brands in the Nederlands. As well as motivating and inspiring the sponsoring team to sharpen the sponsoring strategy to the next level.
EXECUTION
I’m a strong believer in understanding the “why" of brands and people. And "what" brands can do to play a meaningful role for a greater social good.

I had the freedom to explore the brand purpose within the heart of both the company and the people; to contribute to change; to elevate the brand awareness and engagement; to empower the Adecco employees and stakeholders. This last group is especially important as they are the true brand ambassadors to bring the purpose alive.

Sponsoring teamlead
- Campaign strategy and concept: Holland Heineken Huis
- Sponsor proposition
- Sponsor contract, strategy and activation concept KNVB

Rebranding teamlead
- Brand strategy and concept: #Adecco Meer dan werk.
- Brand strategy and concept: Spring Professional
- Brand strategy and management: Modis

Other
- Customer Experience and NPS
- CSR
- Change Management
- Public Affairs
Share
© KEK Communicatie