Who?

Curious and positive

I'm Nathalie van 't Klooster, an all-round Marketing Communications Professional. An innovative and strategic thinker with a hands-on approach. Curious and critical, with a positive and creative flair.

Inspiring companies

Over the last 15 years I have had the opportunity to work for inspiring companies, e.g. ING, Philips and Nike. My projects ranged from brand strategy and communication to sponsoring and cultural change.

The extra mile

For Nike Inc. I set-up a Marketing Communication Agency: KEK Communication. For more than 3 years KEK was the European agency to establish and develop Nike's sustainability & innovation brand and program Reuse-A-Shoe/Nike Grind in Europe. These were exciting and challenging times. I learned a great deal about "Just Do It".

Passion

When I'm not in Amsterdam, you can find me in the mountains, where I re-energize. Also, my everlasting stroll for the perfect coffee brings me to different parts of world.

Corporate Social Responsibility

I believe in CSR and social entrepreneurship. Companies are responsible for a greater social good and for the impact they have on the environment. They should leverage this responsibility to drive innovation and create brand and business value for all stakeholders.

Do good

I'm inspired by organisations who want to do good and are true to their values. I therefore donate time to foundations in which I strongly believe.

Adviser
A'dam Music School

How?

Opportunities

My qualities lie in identifying opportunities, translating these into strategic and creative plans, and executing the resulting programs, on-line and off-line.

Engage

Most importantly, I love to work and engage with people, such as a team of enthusiastic professionals to create synergy, engaging ideas and strong solutions.

Dynamics

I understand the dynamics of small and multinational organisations, both agency and client side. I am used to work and dealing with cultural differences.

Collaborations

I'm a strong advocate of leveraging the marketplace by creating partnerships and collaborations with experts in the field.

Sponsor Manager
ING, The Next Rembrandt

Experiences

Brand Strategy

Corporate Identity

Brand Management

Campaign Management

Advertising

Digital Marketing

Sponsoring

Event Management

Corporate Social Responsibility

Sustainability

Project Management

Change Management

References

"Nathalie/KEK worked as my European marketing agency. Her effort was constantly 100%. She was able to understand my vision and reproduce it, beyond my expectations, in the work she did for me. This included development of several marketing strategies and plans for Europe and their implementation, be that at tradeshows, in digital/social or other media. Very creative and engaging ideas. KEK also acted as my regional operations support provider, so her capabilities go beyond marketing. Always happy to do what it takes to help her clients be successful. Thanks for your good work Nathalie/KEK."

Simon Lofts, Global Director of Sustainable Business and Innovation, Nike Inc.

"Nathalie is a seasoned marketer that has driven marketing at AIMMS to the next level. She starts with creative ideas and makes it happen. Always striving to maximize brand exposure whilst keeping an eye on the strategy. I really enjoyed working with Nathalie."

Patrick van Gent, CRO, AIMMS

"Nathalie has helped me building up the Esther Vergeer Foundation (2.0). She developed a mission, vision and policy document on which we were able to build further on growing the Foundation. She is a very hard en determined worker. She has a clear vision, and knows how to share that with many people. It was very nice working with Nathalie, and I have to say that Nathalie working on voluntary basis is something I am extremely thankful for, and very much appreciate."

Esther Vergeer, Director Esther Vergeer Foundation

"I partnered with KEK, Nathalie's communication agency to support Nike's Re-Use A shoe and Nike Grind inititiative in Europe. During our partnership, 3 attributes stood out. First was her COMMITMENT. When she is involved in a project she ensures that she has given it her best, with a personal drive that you seldom see. The second attribute that always comes through when you work with Nathalie is her CREATIVE flair. She brings about an angle of sophistication and creativity where relevant. The third attribute was her LOVE FOR FUN. She always brought about a sense of frolic in the teams and environments that she worked in. This had a very positive effect on the team and the project over all. Nathalie is strategic in her thinking, detailed and extremely innovative. She is an industry agnostic achiever - a true asset to any team."

Shammy Jacob, Human Centric Design Expert, New World Fight Club

"Nathalie is fantastic colleague and is capable to drive challenging projects forward. Teamwork, can-do approach and eye for detail are her strong skills. Happy to recommend her!"

Guido Klomp, Management at Triple Double sportmarketing

"I was the chairman at Eco Friendly Circle Seminar in Milan and I could appreciate the quality and professional competence of Nathalie. During her speech she spoke effectively, explaining the Nike grind system, keeping the audience attentive and curious. She is a very good and excellent professional."

Lino Longobardi, Senior COM/MKT/RP Manager

"Nathalie worked for Adnovate as a freelancer for a while. We got to appreciate her as professional, capable and personable. The fact that we offered her a job illustrates best our appreciation for her."

Jan Willem van Crevel, Management Adnovate (now COO at AIMSS )

"Nathalie worked as an account manager very professionally and contributed to the change of our office more innovative. Her services were highly evaluated by our clients, too. She is very strategic with creativity and flexibility, and has solid leadership. It was also very helpful and useful of her multilingual talent for our Pan-European businesses. She fluently uses Dutch of course, English, French, Spanish and German."

Yoshitaka Tanaka, MT TBWA/Hakuhodo